When GoT came to us asking what Oreo would do #ForTheThrone we knew we had to do something epic. We created a new, all-black pack that highlights the Iron Throne and combines the Oreo and GoT logos. Inside the pack, the cookies are embossed with the remaining house sigils and a White Walker. To introduce the cookies and to show off what Oreo will do #ForTheThrone, we recreated the GoT opening sequence using only cookies and creme.
2019 CLIO Awards x2 Gold Entertainment and 1 Shortlist (non-entertainment) 2020 ADC Awards x2 Silver Cubes (Advertising, Craft in video/animation)
CCO: Menno Kluin
ECDs: Piper Hickman & WeiWei Dong
ACDs: Eleni Georgeou & Casey Espinoza
Senior CW: Anna Wehr
Senior AD: Alexis Budejen
Design Director: Brian Gartside